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- Introduction
- A definition of internationalisation
- Why should you internationalise?
- Does everyone benefit from internationalisation?
- Which are the main reasons why voluntary organisations internationalise?
- Building strategic partnerships
- Different examples of internationalised voluntary organisations
- Explaining benefits and risks of internationalisation
- Conducting a SWOT analysis
- Deciding which countries to go to
- Multidomestic strategy
- Global Strategy
- Transnational Strategy
- Comparative analysis
- Quiz
- External resources
Multidomestic strategy
The multidomestic strategy is an approach to internationalisation that focuses the efforts of the organisation, as well as the use of its resources, on the local necessities of each specific zone seperately, instead of adopting a global or standardised approach to it. This means that the organisation studies those specific necessities of that zone/region/city/country, and creates a project accordingly, taking into account its cultural and social factors too. With this approach, the organisation makes a great effort to adapt its’ activity to those necessities and tries to engage locals instead of a more widespread audience.
For a multidomestic strategy to succeed it is crucial to invest resources into local research, which contributes to an early increase on costs. Notwithstanding, this approach will provide incredibly valuable information about the necessities of that specific zone, which brings the chance of achieving great levels of achievement in the purpose of your organisation and the specific project being conducted in that zone. Nevertheless, efficiency on the use of resources will be sacrificed, turning this strategy into the most expensive to manage.
Photo by Robert Collins on Unsplash
By taking the time to learn how to connect with locals and its necessities, it is possible to use the multidomestic strategy to create a wide range of tactics that can be adapted to fit zones and regions that share a lot of similarities. The main flaws of adopting this strategy are the huge costs for research that have to be conducted at the beginning of the internationalisation project. Moreover, nothing assures that this research will provide positive results, as your activity may not fit the necessities of that specific zone, and all the effort and resources put into research would be “wasted”. Notwithstanding, these costs would be smaller than starting an internationalisation process without this previous research and failing as a result.
This strategy best fits small organisations that want to spread their activity into one or maybe only a few countries, without needing much capability regarding resources or finances.