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- Introduction
- A definition of internationalisation
- Why should you internationalise?
- Does everyone benefit from internationalisation?
- Which are the main reasons why voluntary organisations internationalise?
- Building strategic partnerships
- Different examples of internationalised voluntary organisations
- Explaining benefits and risks of internationalisation
- Conducting a SWOT analysis
- Deciding which countries to go to
- Multidomestic strategy
- Global Strategy
- Transnational Strategy
- Comparative analysis
- Quiz
- External resources
Transnational Strategy
This strategy is a middle ground between a multidomestic strategy and a global strategy, trying to balance efficiency with adaptation to local necessities within several zones, regions, or countries. It takes advantage of globalisation and tries to work on a global level, but at the same time does not forget about local necessities, trying to learn about different environments and cultures, in order to adapt its activity into those zones, regions and countries and make it useful for locals.
The level of domestic versus global approach in this strategy depends on each organisation and its own purpose. Some organisations will adopt a more domestic strategy, doing research and trying to help with local necessities, but with global aspects like a global decision-making process or some level of sacrifice on adaption??? What does this mean?? to save on resources. Or, on the other hand, other organisations will follow a global strategy, trying to save costs and manage decisions globally, but then doing some follow up on the local implementation of their activity, and providing changes and adaptations to it in order to make it useful for locals and their needa. Considering these factors, a transnational strategy can be difficult to manage, as following both local and global necessities can be really stressful and expensive for an organisation. A correct balance between efficiency and adaptation is the key to success in this strategy.
Photo by Ash from Modern Afflatus on Unsplash
This strategy is highly mouldable to each organisation’s approach, so it fits any type of organisation with a minimum capability to spread globally, but also to work on local needs.