Dissemination and exploitation of results

Every dissemination and exploitation strategy must identify target groups for its  messages. Target groups can be decision-makers at local, regional, national, European levels. They can be volunteers, volunteer managers, staff in different institutions- museums, hospitals, schools, local authorities, other volunteer-involving-organisations, networks, education and training providers, researchers, press and media, and so on. Activities and messages must be adapted to each audience.

Some tips!

• Translate as many communication materials and project outputs in as many languages as possible. Cover all languages of the partnership and English;
• Link the topic of the project to current concerns in society
• Avoid technical language and jargon
• Capitalise on visual and interactive ways to send your message out
• Use social media based on needs and project capacity

Which tools to use?

• the Erasmus+ Project Results Platform,
• project or organisational websites,
• meetings and visits to key stakeholders,
• information sessions, workshops, (online) seminars, training courses, exhibitions, demonstrations, or peer reviews,
• reports, articles in specialised press, newsletters, press releases, leaflets or brochures,
• audiovisual media: radio, TV, YouTube, Flickr, video clips, podcasts or apps,
• social media channels,
• public events, (specifically planned for the project or others existing for other purposes that can also be used)
• project branding and logos,
• existing contacts and networks.